SPECIAL FEATURE: How To Market To College Students With Mark Sawyier

How do you reach college students? They are glued to Facebook. They click on stuff (what are they clicking on?) Do they trust their friends? Do they read the newspaper (haha)? Can they all be pigeonholed or is every student really different? Even though I'm only a few years removed from college, the world is changing so fast that I... More

Past Webisodes

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RISE #43: Daniel Pink On What Really Motivates Us

Daniel Pink Know What Motivates Us His accomplishments are vast to say the least. It seems every book Daniel Pink writes becomes an instant best seller on literally every list. And I was lucky enough to nab him for all of us to pick his brain on motivation, entrepreneurship and more. Must Read... More

RISE #42: The Top 20 Entrepreneur-Friendly Forward-Thinking Blogs You Must Subscribe To

It Is Referral Week: There is a really cool thing going on this week called "Make A Referral Week" where folks are doing just that...making a referral or two. Thank you John Jantsch from Duct Tape Marketing for letting me know about it. Which, I'm sure is something we could all do more of. In... More

RISE #41: Customer Service Is Word Of Mouth Marketing With Johnny Londoff

Word Of Mouth Marketing To say word of mouth marketing is powerful would be an understatement. Especially in the era of the social web. Good news travels fast. Bad news travels faster (yikes). One of the best ways to spark referrals, buzz and generate excitement around your business is to... More

RISE #40: What Consumers Expect When Visiting Your Website

Consumer Expectations In 2010 (and beyond), consumer expectations for your website are changing. What do they expect to see? What is becoming the norm or at least the minimum standard? This episode was sparked by Gary Vaynerchuk who discussed in a great video about consumer expectations now... More

RISE #39: Applying The New Rules Of Marketing & PR With David Meerman Scott

(Note: sorry for the odd audio in the intro. Waiting for my new mic to come in. Don't be scared.) The New Rules Of Marketing & PR This isn't a catch phrase, it is a revolution. The marketing game has changed forever and there is no better person to talk about it and what is means for your... More

RISE #38: Build A Twitter Following By Not Being A Social Snob

Tweet, Tweet, Tweet I get this question all the time: "How do I get more followers on Twitter?" Fair question. Disclaimer: Of course, Twitter isn't all about QUANTITY of followers. It is about QUALITY. Meaning people that are actually interested in you and perhaps your products or services and... More

RISE #37: How To Create Amazing Side-By-Side Interviews Using Skype

David, how do you create your side-by-side interviews on RISE?!" I get this question about five times a day via email, Facebook and Twitter and figured since they keep on coming I would create an episode around it (and darn it, I hope you are paying attention to the content and not just the tools,... More

RISE #36: How Entrepreneurs Can Get Seen Using Online Video With Steve Garfield

We Are In The Midst Of An Online Video Revolution It is no secret that online video is a great (well...more than great) way to bring your business to life. Video adds personality, depth and much more (here are 7 ways entrepreneurs can maximize online video) But how do you jump into video even if... More

CONTEST: Win An App Dream Package For Your Business

Apps are all the rage nowadays: There are apps for, well, pretty much everything: -Apps for your phone. -Apps for your TV. -Apps for your car (Ford). -Apps for your toilet (maybe not...but you get the point). Apps are amazing business tools ESPECIALLY if you are creating video: 1. Your... More

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