You are a BRAND! Building Your Own Personal Brand
You are a BRAND! Building Your Own Personal Brand
Strong Brands:
Whether you are an entrepreneur, doctor, lawyer, young professional, college student, or sitting at home in your sweatpants dreaming of getting that perfect job, you are a BRAND. Woah! Shocking! Think about that for a second: You are a BRAND. Now normally when one thinks of a brand, consumer products come to mind. According to the Harris Poll, “The Top 10 Most Recognized Brand Names” last year were:
10: Honda 9: Apple 8: Microsoft 7: Pepsi Cola 6: Kraft Foods 5: Ford 4: Dell 3: Toyota 2: Sony
1: Coca-Cola
Now, I bet you have heard of every single one of these brands. You have been exposed to billboards, commercials, magazine ads, product placements, TV shows, web shows, news articles, newspapers, radio….it goes on and on and on pounding messages into your thick skull. These brands all have simple messages that are repeated over and over and guess what? YOU can do this too!
You Are A Brand
So what does this have to do with you? The answer is EVERYTHING. Whether you like it or not, you are a brand. People (unfairly or fairly) judge you and make assumptions about you based on everything from your appearance to how you treat co-workers to how you deal with extremely slow waiter on a date.
People like Tim Ferriss (4-Hour Work Week, pictured below), Kevin Rose (Digg and Revision3), Gary Vaynerchuk (Wine Library TV), Jeffrey Gitomer (Buy Gitomer, pictured above) all have strong, distinctive, and may I add FUN, brands.
Building Your Brand
Building your brand is a component of four major facets (or components or fancy little David Lists, or whatever you want to call them works!):
1. Expertise: What do you know more about than others? What is your expertise? How do you “claim” your expertise?
2. Image: How do you look, act, and treat others? How do you dress? How do you speak? How are you portrayed aesthetically?
3. Message: What message are you sending to the world? What message do you want to send to the world?
4. Integrity: Are you the same person behind closed doors as you are in front of open ones? Is your portrayed image, expertise, and message align with how you feel inside?
Throughout the next few weeks, I will be diving into these four facets and help you achieve the brand YOU want to portray to the world and more importantly, creating a brand you love and one that fits perfectly.
Building Your Brand on The Rise To The Top
In Episode #3 of The Rise To The Top, I will be sitting down with someone that has mastered the four principles, “The Nametag Guy” Scott Ginsberg who is a best-selling author, incredible world-renowned speaker and the only person in the WORLD to wear a nametag 24/7. Scott and I will be discussing throughout the show your own personal brand especially “Expertise” and how to become an expert in ANY field in less than 30-days.
Adam Kreitman (Online Marketing Expert) will also be appearing to build your brand online along with our very own Relationship Doctor Phil Dembo (1st Date STL) talking about your “dating brand.”
Make sure to tune in on ABC and on The Rise To The Top website. See you there!
Live Passionately! – David Siteman Garland – The Creative Opportunities Specialist
