RISE #60: Turning Your Videos Into Customers With Craig Daniel From Visible Gains

I’m always preaching about online video on the show because it is something that is so vital to business efforts moving forward. Putting video on the web is getting cheaper and faster by the day (just ask Steve Garfield) and there are so many ways it can be utilized and really is second best to a one-on-one connection with someone.

For example, some uses of online video for business:

1. Inbound marketing: Bringing people to your website.

2. Entertaining, inspiring, teaching, interviewing.

3. Product demos.

4. Authentic video testimonials.

5. Converting people into customers.

Today we are focusing on #5 so I went out and found the expert in this space and that is Craig Daniel and Visible Gains. Their focus is to convert and they can show you how to do it. In this interview Craig and I discuss for you:

-The art of converting customers via video.

-Best practices and what to avoid.

-Why you don’t need a zillion dollar setup for this to be beneficial.

-Visible Gains and their amazing offerings including interactive video apps.

+ more.

You can of course check out their website for more information and would love to hear your thoughts below.

More Episodes On Online Video

How Entrepreneurs Can Get Seen Using Online Video With Steve Garfield

17 Creative Examples For Using Video For Business

How To Create Amazing Side-By-Side Interviews Using Skype

Lessons Learned From Hustling My Way To The Front Page Of CNN

7 Ways Entrepreneurs Can Maximize Online Video

This episode of RISE is proudly (VERY proudly) sponsored by:

Johnny Londoff Chevrolet: You can get supplier pricing (no haggling, no weird sales people to deal with) just by mentioning RISE when you stop into Johnny Londoff Chevrolet. Also, make sure to check out my chat with Johnny himself on customer service and the changing world of cars.

Miso Lounge: Brad Beracha is the owner and founder of two fantastic St. Louis restaurants: Araka and Miso Lounge. We hold our events there including St. Louis RISE lunch and their food and service is awesome. Plus you can check them out on Twitter to find out about their Twitter sushi roll at Miso. Brad talked about how the Internet has changed his marketing strategy at this past month’s RISE lunch that I think you will enjoy.

Feedblitz: We use Feedblitz for email marketing and love it. You can nab 10% off on us (promo code: RISE), a free 60-day trial plus you can enter the contest to win FREE Email Marketing FOR LIFE right here.

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Comments

Craig Daniel

Thanks David! It was really fun....hope to do it again sometime!

David Siteman Garland

Craig,

Great having you on. You are the man :)

-D

Craig Daniel

David...one more thing your audience might like.

We wrote an eBook about many of the same topics we discussed. Check it out:

http://www.visiblegains.com/video-marketing-resources/best-practices-for-conversion-ng.html

Russ Henneberry

Great stuff -- online video is awesome stuff -- I love doing off the cuff things with my Flip cam now -- Craig just sealed the deal for me on the Kodak cam though -- need that external mic.

Craig Daniel

We like the Kodak because the sound is great. The Flip is fun too and a little easier to use, but the external mic is necessary for business video.

David Siteman Garland

The zi8 is definitely the way to go. I have one I use sometimes with some super cheap mics (Steve Garfield shows his setup in the interview we did and I copied it). Works like a charm.